Trusted by 25 founders
See where users click and why they leave.
GDPR-compliant heatmap tool for indie hackers. AI-powered Hotjar alternative that explains what's broken in plain English. No session recordings. No enterprise bloat.
14-day free trial. No card required.
How it works
Fix UX issues in 3 steps
The fastest way to find out what's broken on your site.
Add a lightweight script
One line of code in your <head>. 8.4KB (10x lighter than Hotjar). Won't slow down your site.
Data starts flowing
As users visit, we capture clicks, scrolls, mouse movement, and hovers. No configuration needed.
AI tells you what to fix
Skip the guesswork. AI analyzes your heatmaps and explains: "Users rage-click your CTA 43 times—button link is broken."
14-day free trial. No card required.
Features
User behavior analytics
that actually makes sense.
Get AI-powered insights that teach you user experience basics. See where users struggle, understand why, and fix it. No expertise needed.
See every click (and frustration)
Pinpoint exactly where users click, tap, and get stuck. Identify rage clicks to fix frustrating areas quickly.
Know how far users scroll
Visualize how much of your page users actually see. Learn where attention drops off.
AI-powered UX optimization
Our AI performs site analysis on your heatmap data and explains what to fix in plain English. No UX expertise required.
Privacy-first behavioral analytics
GDPR-compliant customer behavior analytics without session recordings. Track patterns, not people.
Boost your conversions
Identify bottlenecks and opportunities. Turn insights into higher engagement and sales.
Track mouse movement
See where users move their mouse, even without clicking. Discover interest and confusion.
Analyze hover interactions
Uncover elements users consider but don't click. Refine your calls to action.
Hey, it's Nem 👋
I'm a product designer turned builder. After 11 years at startups and agencies, I got tired of the same pattern:
- →Need heatmaps to understand users
- →Install Hotjar/enterprise tool
- →Spend days on GDPR setup and hours watching session replays
- →Still have no idea what to actually fix
Then ContentSquare bought Hotjar and went full enterprise. That was the final straw.
I built heatm.app as the tool I wish I had: AI that tells you what's broken in plain English. 2-minute setup. No privacy nightmares. $12/mo.
No VC money. No upsell funnel. Just an indie hacker building tools for other indie hackers.
PRICING
Better UX, happier users, more revenue
Starter
Perfect for solo founders validating their first product
- 50,000 pageviews per month
- All heatmap types - click, scroll, movement, hover
- AI insights & recommendations
- 90 days data retention
- Email support (48h response)
14-day free trial. No card required.
Pro
For productive founders managing multiple SaaS products
- 500,000 pageviews per month
- All heatmap types - click, scroll, movement, hover
- AI insights & recommendations
- 12 months data retention
- Priority support (24h response)
- Early access to new features
14-day free trial. No card required.
The hidden cost of "free" alternatives
ContentSquare and Microsoft Clarity are free. Great! Until you factor in what "free" actually costs you.
Privacy compliance
8+ hours setting up cookie consent, GDPR configs, privacy policies. Add $200-500 if you hire a lawyer.
Learning curve
3-5 hours learning enterprise dashboards built for data analysts with UX degrees.
Analysis time
Watching session recordings takes 10x longer than reading AI insights. Your time = money.
Future lock-in
You build your workflow around their tool, they change pricing or sunset features. (Hotjar did this twice.)
Free tools cost ~15 hours setup = $1,500 wasted
heatm.app costs $120/year. Free isn't always free.