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Legal terms

Terms of Service

These terms govern your access to heatmapp, including account use, billing, acceptable use, privacy responsibilities, and service limits.

Agreement

Acceptance of terms

By accessing or using heatmapp (the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you disagree with any part of these terms, you may not access the Service.

These Terms constitute a legally binding agreement between you and Slickful Group LLC ("Company," "we," "our," or "us").

Service

Service description

heatmapp is a privacy-friendly heatmap analytics service that provides:

Website user behavior tracking and visualization

Heatmap generation showing user interaction patterns

Analytics dashboards and reporting tools

Aggregate UX insights without session replay or keystroke capture

Performance insights and optimization recommendations

The Service is provided on a subscription basis with various pricing tiers and features.

Accounts

User accounts

Account creation

  • You must provide accurate and complete information when creating an account
  • You are responsible for maintaining the confidentiality of your account credentials
  • You must be at least 13 years old to create an account
  • One person or entity may not maintain multiple accounts

Account responsibilities

  • You are responsible for all activities that occur under your account
  • You must notify us immediately of any unauthorized use of your account
  • You may not transfer your account to another party without our consent
  • We reserve the right to suspend or terminate accounts that violate these Terms

Use

Acceptable Use Policy

Permitted uses

You may use the Service to:

  • Track and analyze user behavior on websites you own or have permission to monitor
  • Generate insights to improve user experience and website performance
  • Create reports for legitimate business purposes

Prohibited uses

You may not use the Service to:

  • Track users on websites without proper consent or legal basis
  • Collect personal information in violation of applicable privacy laws
  • Use heatmapp to collect form field values, keystrokes, sensitive page content, or persistent cross-device visitor profiles
  • Monitor competitors' websites without authorization
  • Use the Service for any illegal or unauthorized purpose
  • Attempt to gain unauthorized access to our systems or other users' accounts
  • Interfere with or disrupt the Service or servers
  • Reverse engineer, decompile, or disassemble the Service
  • Use automated tools to access the Service without permission

Billing

Payments and billing

Subscription fees

  • Subscription fees are billed in advance on a monthly or annual basis
  • All fees are non-refundable except as required by law
  • We may change pricing with 30 days' notice to existing subscribers
  • Payment is processed through Stripe, a third-party payment processor

Billing and renewal

  • Subscriptions automatically renew unless cancelled before the renewal date
  • You may cancel your subscription at any time through your account settings
  • Cancellation takes effect at the end of the current billing period
  • We may suspend service for non-payment after reasonable notice

Refunds

Refunds are provided only in exceptional circumstances and at our sole discretion. We may offer refunds for:

  • Service outages lasting more than 24 hours
  • Billing errors on our part
  • Other circumstances as required by applicable law

Usage limits

Fair Use Policy

Unlimited sessions

While we offer "unlimited sessions" as part of our service, this is subject to fair use. Our service is designed to accommodate normal website traffic and usage patterns. Excessive usage that significantly exceeds typical usage patterns may be subject to throttling or suspension.

Excessive usage

We consider usage to be excessive when it:

  • Exceeds 10 times the average usage of similar websites on our platform
  • Shows patterns consistent with automated bots or abuse
  • Results in infrastructure costs that exceed reasonable thresholds
  • Violates the intended use of the service

Throttling and suspension

If we detect excessive usage, we may:

  • Throttle your service to reduce usage to reasonable levels
  • Suspend your account temporarily or permanently
  • Contact you to discuss upgrading to a higher plan
  • Take other measures necessary to protect our infrastructure

Rate limits

To ensure fair usage, we implement rate limits based on your subscription plan:

  • Starter Plan: Up to 500,000 events per day
  • Pro Plan: Up to 2,000,000 events per day
  • Trial: Up to 100,000 events per day

These limits are designed to accommodate normal usage while preventing abuse. If you need higher limits, please contact us to discuss upgrading your plan.

Appeals

If you believe your account has been incorrectly throttled or suspended, please contact us at support@heatm.app with details about your usage patterns. We will review your case and may restore full access if the usage is determined to be legitimate.

Ownership

Intellectual property rights

Our intellectual property

The Service and its original content, features, and functionality are owned by Slickful Group LLC and are protected by international copyright, trademark, patent, trade secret, and other intellectual property laws.

Your data

You retain ownership of your website data and content. By using the Service, you grant us a limited license to:

  • Process and analyze your data to provide the Service
  • Store your data securely on our systems
  • Generate reports and insights based on your data

Feedback

Any feedback, comments, or suggestions you provide regarding the Service may be used by us without any obligation to compensate you.

Privacy

Privacy and data protection

Your privacy is important to us. Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

For end-visitor analytics collected through the heatmapp snippet, you are the controller and Slickful Group LLC acts as processor. Our DPA terms, subprocessor list, data map, retention schedule, and customer privacy notice template are published at /legal/dpa.

You are responsible for providing any required privacy notices, consent mechanisms, opt-out paths, and legal basis for your use of the Service on your websites.

Warranty

Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

  • Warranties of merchantability, fitness for a particular purpose, or non-infringement
  • Warranties that the Service will be uninterrupted, secure, or error-free
  • Warranties regarding the accuracy, reliability, or completeness of the Service

We do not warrant that the Service will meet your requirements or that any errors will be corrected.

Liability

Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL SLICKFUL GROUP LLC BE LIABLE FOR:

  • Any indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, data, use, goodwill, or other intangible losses
  • Damages resulting from your use or inability to use the Service
  • Any conduct or content of any third party on the Service

Our total liability to you for any damages shall not exceed the amount you paid us in the 12 months preceding the claim.

Ending

Termination

Termination by you

You may terminate your account at any time by cancelling your subscription through your account settings or by contacting us.

Termination by us

We may terminate or suspend your account immediately, without prior notice, for:

  • Violation of these Terms
  • Fraudulent or illegal activity
  • Non-payment of fees
  • Any other reason at our sole discretion

Effect of termination

Upon termination, your right to use the Service ceases immediately. We may delete your account and data after a reasonable period, subject to our data retention policies.

Disputes

Governing law and dispute resolution

Governing law

These Terms shall be governed by and construed in accordance with the laws of the State of Wyoming, United States, without regard to conflict of law principles.

Dispute resolution

Any disputes arising from these Terms or the Service shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association.

Updates

Changes to terms

We reserve the right to modify these Terms at any time. We will notify users of material changes by:

  • Posting the updated Terms on our website
  • Sending email notification to registered users
  • Displaying a notice on the Service

Your continued use of the Service after changes become effective constitutes acceptance of the updated Terms.

Contact

Contact information

If you have any questions about these Terms of Service, please contact us:

Slickful Group LLC

EIN: 37-2188713

1021 East Lincolnway, 8688

Cheyenne, Wyoming 82001

United States

Email: support@heatm.app